It was a classic case of the laptop infected with malware.
“My laptop has gone mad. It’s running super slow, the browser sends me to sites I didn’t ask for, and I’m getting loads of ‘undelivered emails’ coming from different countries.”
Here was my non-techie friend who tries their best to keep their laptop secure but gets defeated by: “the jargon, the terminology, the acronyms. I get lost in it.”With new security technologies arriving each year, keeping data secure is complex. Maybe too complex for some of your customers.
Your customer loses their authenticator, they leave their phone at a friend’s house or the battery is flat, they forget their key log-in details for their password site. And their online world grinds to a halt.
Security experts will argue that threats to online security are complex and so the solutions have to be complex to counter them. But that doesn’t always mean that learning how to use that software or hardware needs to be difficult.
Because the easier the product is to understand, the more likely people will use it. And that’s where customer education can help. It’s a hot topic in marketing at the moment, as companies look to find new ways to deepen their customer relationships
Some people enjoy learning how to do something by watching videos, others want a PDF document with step-by-step instructions. You could re-purpose your information into checklists, infographics, videos, podcasts, articles, blog posts, or an
Engaging and effective customer education can help make your tech easier to use for people who don’t live and breathe it.
