I’ve written about marketing technology for publications in the UK and US. I’ve also written a book about internet marketing and worked as an internet marketing consultant.
Some of the topics I’ve written about include:
Mail Model – how hoteliers can make use email in their marketing campaigns. Written for Caterer and Hotelkeeper
Customer relationship management software – I’ve written about CRM software for two publications: Caterer and Hotelkeeper and Cruise and Ferry Info.
Field marketing – gathering data on the road and in the field helps companies gain a competitive edge. This article for Campaign looks at how this marketing technology can benefit companies.
Localised marketing – I wrote about how to localise web content for US-based publication, Marketing Tools
Ad blockers – ad blockers are forcing marketers to look for new ways to get their ads in front of potential customers