Hello, I’m Sara (pronounced Sarah) Edlington
I’m a tech content, copywriter, and scriptwriter whose squiggly career brings an unusual and useful toolbox of skills and experience to your project.
I could say that I knew exactly what I wanted to do when I was younger.
Except that isn’t true.
I took a squiggly, zigzag path to become a content writer, copywriter, and scriptwriter and it started with two words – ‘why not?’
When I was 9-years old, my late father bought a Commodore 64. He wanted to learn to code so he could write a payroll program for my family’s business. As you did back then.
I said to him that I could never learn to code. And he replied: ‘why not?’
I hadn’t thought that far ahead, so I learned to code. From there I learned to build computers and other types of tech, developed a lifelong interest in financial tech and robotics, and became a total gamer.
You did what?
You’re expecting me to say I went into tech after I left school but instead, I trained as a horse-riding instructor. Teaching people to horse ride is a lot like teaching tech.
What you say needs to be clear, easy to understand, creates a connection with the learner and you only use terminology that’s need-to-know.
Well, I didn’t see that coming!
Neither did I. A few years later I re-trained as a reporter and started writing and researching business tech stories for publications worldwide and appearing on radio and TV in the UK. (Not-very-humble-brag – I’ve been on BBC’s flagship ‘Newsnight’ programme.)
An editor once described me as their: ‘techie for non-techies.’ I took dry, boring, technical topics and shaped them into readable, informative, interesting stories that explained to the reader the most important things they needed to know.
Here’s an example of what I mean.
Super-powered bird droppings
At one stage, I was writing European news for the technical American trade magazine, Modern Paints and Coatings.
I’d been asked to write a piece about paint corrosion. I discovered that cars were being returned to dealers with mysterious patches of corrosion on the car’s bodywork.
Researchers found that the corrosion was been caused by super-powered bird droppings.
I’m not joking.
You can download the column below.
Boring topic – paint corrosion on cars – shaped into an interesting, useful and informative article.
With the bonus, you could legitimately talk to your colleagues about bird poo without sounding weird.
A few more squiggles.
One – I took a couple of years away from reporting to work as an internet marketing consultant and to write a book about internet marketing.
Two – I started teaching classes and one-to-one on tech topics like software and robotics.
Three – I somehow found the time to write 14 books.
Having gone back to reporting, I found my heart wasn’t in it anymore, and then a chance conversation meant I found my niche as a content wroter, copywriter, and scriptwriter.
All these squiggles have given me the unusual skill set that means I can create content for you that helps get the results you want.