Hello, I’m Sara (pronounced Sarah)
I’m a tech marketing copywriter whose squiggly career brings an unusual and valuable toolbox of skills and experience to your project.
I specialise in cybersecurity and enterprise software.
I’ve researched, written about, and taught these topics for over 20 years. These aren’t the only tech I understand; I’ve also a life-long interest in robotics, security, and learning tech.
How this helps you is that I can quickly get up to speed with your products and services. In addition, because I understand these technologies, I can find the connections between them and your customers.
I’ve spent over 25 years as a writer. I’m a copywriter, former reporter, and since 2016, learning content writer. I’ve written about tech for retail, hospitality, risk management, higher education, and shipping.
How this helps you is that I deliver copy that your customers will find relevant to them, but I can also do other tasks like interviewing, information curation, and additional research.
Teaching and Instructional Background
I’ve taught software, cybersecurity, written instructional material on engineering topics, and written interactive courses.
How this helps you is that I can explain how your tech will benefit your customers in a clear, engaging style. That’s not all.
I can also deliver customer education materials and courses, so your customers get added value from your products.
A few other bits of background
I’ve written 14 non-fiction books (yes, 14). I’ve also published a newsletter, a regular blog, and appeared on BBC TV and radio.